Budget & scope
How much does a branded game cost?
What affects the cost of a custom branded browser game, what to include in a quote, and how to compare game development proposals for your company.
For teams commissioning a game
A better brief.
A clearer starting point.
Practical guides from playbrief on choosing a format, agreeing a budget and briefing a browser game. Start here before your next campaign becomes playable.
Make the key decisions.
Planning & production
How to brief a game development studio
A practical brief checklist for companies commissioning a browser game: objective, audience, mechanics, brand assets, launch, measurement and approvals.
Choosing a format
Branded games vs playable ads: which fits your campaign?
Compare branded browser games, advergames and playable ads. Understand the difference in purpose, distribution and scope before commissioning a game.
Your project