Independent concept
fritz-kola
A serving game concept for fritz-kola, exploring a playable approach to employer branding.
Eigenständiges Konzept. Kein Auftrag und keine Partnerschaft mit fritz-kola.
Recruitment & culture
Employer branding games.
Give candidates a feel for the work behind your company. We explore how custom browser games can introduce a role, a workplace or an employer's story.
Discuss your gameAn employer branding game introduces people to a company's work or culture through play. It can give a recruitment campaign an interactive entry point. playbrief's serving game concept explores this approach; it is an independent concept, not evidence of a commissioned recruitment campaign or hiring results.
Show a recognisable part of the work
Choose a moment candidates can understand: serving customers, organising a task or making a simple decision. A short game cannot represent every part of a job, so the brief should be clear about which part it introduces.
Our fritz-kola serving game concept explores the work behind a brand through gameplay. Visitors can watch the recording and try the concept. It was not commissioned by fritz-kola, and there is no partnership with the brand.
Align the game with the recruitment journey
Define where the game sits: a careers page, an event, a recruitment campaign or a link shared by your team. Give interested players a clear route to learn about the actual role or contact the employer.
Have the people who know the role review the scenario. Brand, HR and hiring teams may each need to approve different parts, and that review time should be included in the plan.
Keep participation separate from assessment
A game designed to introduce a company is not automatically a validated hiring assessment. If you want to evaluate candidates, that is a separate requirement with its own design and review needs.
For an employer branding brief, start with understandable objectives such as role-page visits or interested enquiries. Agree any data collection before production and avoid implying that a gameplay score measures a person's suitability for work.
See the idea in play.
Common questions.
Have you run an employer branding campaign for fritz-kola?
No. The fritz-kola game is an independent pitch concept. It demonstrates an approach to gameplay and is not a commissioned campaign, partnership or case study of hiring outcomes.
Can the game replace a recruitment assessment?
Our employer branding concept is intended to introduce work through play. A validated assessment is a separate brief and should not be inferred from a marketing game.
Help with your brief.
Planning & production
How to brief a game development studio
A practical brief checklist for companies commissioning a browser game: objective, audience, mechanics, brand assets, launch, measurement and approvals.
Explore other services.
Campaigns & launches
Branded game development
Give your audience something to do with your brand. We design and build custom browser games for company campaigns, launches and brand experiences.
Web games / HTML5
Custom browser game development
A game your audience can open through a link. We build custom web games around a company objective, with gameplay and presentation designed together.
Discovery & education
Interactive product experiences
Let people explore what you make. A browser experience can turn a product story into actions, discoveries and moments people control themselves.
Agency collaboration
Game development for creative agencies
Have a campaign idea that needs a game? Bring the brief to playbrief and work directly with a team combining development, marketing, strategy and sales.
Your project