Campaigns & launches
Branded game development
Give your audience something to do with your brand. We design and build custom browser games for company campaigns, launches and brand experiences.
What we build
Custom games.
Your business objective.
Browser game development for companies, brands and creative agencies. Choose a campaign game, a product experience or a playable introduction to your company’s work.
Find the right experience.
Web games / HTML5
Custom browser game development
A game your audience can open through a link. We build custom web games around a company objective, with gameplay and presentation designed together.
Discovery & education
Interactive product experiences
Let people explore what you make. A browser experience can turn a product story into actions, discoveries and moments people control themselves.
Recruitment & culture
Employer branding games
Give candidates a feel for the work behind your company. We explore how custom browser games can introduce a role, a workplace or an employer's story.
Agency collaboration
Game development for creative agencies
Have a campaign idea that needs a game? Bring the brief to playbrief and work directly with a team combining development, marketing, strategy and sales.
From brief to playable.
Define the objective
Share your audience, campaign idea, launch date and available assets. We work out what the game needs to do.
Choose your services
Choose the services you need: game development, hosting and maintenance, source-code ownership and handover, revision rounds, reporting and integrations, or support after launch. We agree your deliverables, budget and milestones, with a fixed price for the selected scope.
Review and launch
A scoped first playable can be ready in approximately one week. Final testing, approvals and launch requirements determine the full schedule.
Plan before you build.
Budget & scope
How much does a branded game cost?
What affects the cost of a custom branded browser game, what to include in a quote, and how to compare game development proposals for your company.
Planning & production
How to brief a game development studio
A practical brief checklist for companies commissioning a browser game: objective, audience, mechanics, brand assets, launch, measurement and approvals.
Choosing a format
Branded games vs playable ads: which fits your campaign?
Compare branded browser games, advergames and playable ads. Understand the difference in purpose, distribution and scope before commissioning a game.
Questions before starting?
Can we choose which services to purchase?
Yes. Alongside game development, we offer hosting and maintenance, source-code ownership and handover, revision rounds, reporting and integrations, and support after launch. Choose the services you need. We agree the budget, deliverables, rights, review rounds and delivery milestones for your selected scope before work begins.
What kinds of games does playbrief create?
We create custom browser games for brands and companies, including marketing campaigns, interactive product experiences and employer branding concepts. Creative agencies can also bring a client brief.
How much does a custom branded game cost?
The price depends on the agreed scope: gameplay, assets, devices, multiplayer, integrations and launch requirements. We agree a fixed price for a defined project. Share your brief to get a project-specific quote.
How long does it take to build a game?
A scoped first playable build can be ready in approximately one week. That is not a universal launch deadline: review, testing and integrations affect the final schedule.
Where can we see your work?
Our project library includes playable examples and project stories. Škoda projects were developed during a previous role by a team member. HOLY and fritz-kola are independent pitch concepts, not commissioned partnerships.
Your project