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Launch campaign / Product experience

Škoda Sedan Museum

A museum before the launch.

Three car launches were coming. The Škoda Museum gave people an experience to explore beforehand and put the upcoming launches in context.

Explore the museum (opens in a new tab)

Developed during a previous role by a member of our team.

Škoda Sedan Museum gameplay
Campaign experience / 02

Campaign results

Organic sessions
80,000
Organic treasure hunt players
3,000
Cars in the launch campaign
3
01

Before the cars arrived

The museum was part of a campaign for the launch of three Škoda cars. Its role was to create context around the launches before they happened, through an experience people could explore for themselves.

02

A treasure hunt inside

We integrated a treasure hunt into the museum. It added a game within the wider experience, and 3,000 people played it organically.

Visitors could also explore the cars in the museum, including a vehicle reveal that moved from an outline to the finished car.

03

The response

The museum recorded 80,000 organic sessions. Within that experience, the treasure hunt reached 3,000 players organically.

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