Previous-role work
Škoda Kylaq Sportline
A fast-paced game for the Kylaq Sportline launch, built around the campaign’s restless theme.
Developed during a previous role by a member of our team.
Web games / HTML5
Custom browser game development.
A game your audience can open through a link. We build custom web games around a company objective, with gameplay and presentation designed together.
Discuss your gameA browser game runs on the web instead of requiring an installed application. Buyers often call these HTML5 games or web games. playbrief focuses on custom browser experiences for brands: marketing games, interactive product discovery and employer branding concepts.
Choose the format around the audience
A quick campaign game needs a different structure from a museum people can explore. We start with who will play, how they will arrive and how much instruction the experience needs. Portrait, landscape and multiplayer formats are represented in our playable examples.
A browser link reduces the steps between a campaign and a game. It still needs a clear entry point and suitable controls for the intended device. Mobile and desktop requirements belong in the brief rather than being assumed.
Define the technical boundaries early
Agree the supported browsers, screen sizes and controls. If a game needs multiplayer, a leaderboard, a login or an external service, make those requirements explicit. They change the build, testing and ongoing operation.
We offer hosting, maintenance, integrations, reporting, source-code handover and support after launch. Choose the services your project needs, and we include the selected options in your quote with an agreed price, duration and delivery milestones.
Review the playable experience
A first playable build helps a company test the idea before polishing every screen. Check whether a new player understands the goal, whether controls respond as expected and whether the brand belongs in the experience.
Review loading, legibility, input and the route to the next campaign action on the devices your audience uses. A game that looks good in one desktop recording still needs testing in its actual launch conditions.
See the idea in play.
Previous-role work
Škoda Sedan Museum
An interactive museum ahead of three car launches, with a treasure hunt inside the experience.
Developed during a previous role by a member of our team.
Common questions.
Do you build games for companies or consumer game publishers?
Our focus is browser games for brands and company objectives. If you have a different kind of game in mind, share the brief so we can assess whether it fits our work.
Can a browser game work on mobile?
Yes, a web game can be designed for mobile browsers. Controls, screen orientation, target browsers and performance requirements need to be agreed and tested for your project.
Can you build multiplayer browser games?
Our HOLY independent concept demonstrates browser-based multiplayer gameplay. For a commissioned game, player count, hosting and operational requirements need to be scoped separately.
Help with your brief.
Planning & production
How to brief a game development studio
A practical brief checklist for companies commissioning a browser game: objective, audience, mechanics, brand assets, launch, measurement and approvals.
Explore other services.
Campaigns & launches
Branded game development
Give your audience something to do with your brand. We design and build custom browser games for company campaigns, launches and brand experiences.
Discovery & education
Interactive product experiences
Let people explore what you make. A browser experience can turn a product story into actions, discoveries and moments people control themselves.
Recruitment & culture
Employer branding games
Give candidates a feel for the work behind your company. We explore how custom browser games can introduce a role, a workplace or an employer's story.
Agency collaboration
Game development for creative agencies
Have a campaign idea that needs a game? Bring the brief to playbrief and work directly with a team combining development, marketing, strategy and sales.
Your project