Previous-role work
Škoda Sedan Museum
An interactive museum ahead of three car launches, with a treasure hunt inside the experience.
Developed during a previous role by a member of our team.
Discovery & education
Interactive product experiences.
Let people explore what you make. A browser experience can turn a product story into actions, discoveries and moments people control themselves.
Discuss your gameAn interactive product experience lets visitors explore a product or its story through actions rather than only reading or watching. It can include a reveal, a guided space or a game within a wider experience. playbrief builds these browser experiences around a brand's discovery and launch objectives.
Make the product the point of interaction
Start with what a visitor should understand about the product. A feature can become a task; a collection can become a place to explore; a launch can unfold through discovery. Interaction should help communicate the product rather than obscure it.
The Škoda Museum was built ahead of three car launches. Visitors could explore the cars and play a treasure hunt within the wider experience. A vehicle reveal moved from an outline to the finished car.
Choose discovery over unnecessary complexity
Not every product needs a competitive game. A guided interaction may be a better fit when the purpose is to explain a feature or introduce a range. A game mechanic can help when it gives visitors a reason to look more closely.
Agree the essential product messages, available assets and approval process early. Product accuracy and brand review can affect the schedule just as much as development.
Give visitors a clear next step
An experience should connect to the wider launch. Decide whether the next action is learning about a feature, visiting a product page or expressing interest. Put that action where it makes sense in the experience.
Define how you will distinguish exploration from commercial interest. The Museum project reports organic sessions and treasure hunt players; those are participation measures, not a claim that every visit became a purchase.
See the idea in play.
Common questions.
Does a product experience have to be a game?
No. It can be a guided or exploratory browser experience. A game mechanic is useful when it helps visitors engage with the product story.
What should we supply for a product launch project?
Share the product story, target audience, approved product assets, key messages, launch date and intended next action. Identify who can review product accuracy and brand use.
Help with your brief.
Planning & production
How to brief a game development studio
A practical brief checklist for companies commissioning a browser game: objective, audience, mechanics, brand assets, launch, measurement and approvals.
Explore other services.
Campaigns & launches
Branded game development
Give your audience something to do with your brand. We design and build custom browser games for company campaigns, launches and brand experiences.
Web games / HTML5
Custom browser game development
A game your audience can open through a link. We build custom web games around a company objective, with gameplay and presentation designed together.
Recruitment & culture
Employer branding games
Give candidates a feel for the work behind your company. We explore how custom browser games can introduce a role, a workplace or an employer's story.
Agency collaboration
Game development for creative agencies
Have a campaign idea that needs a game? Bring the brief to playbrief and work directly with a team combining development, marketing, strategy and sales.
Your project