Previous-role work
Škoda Kylaq Sportline
A fast-paced game for the Kylaq Sportline launch, built around the campaign’s restless theme.
Developed during a previous role by a member of our team.
Agency collaboration
Game development for creative agencies.
Have a campaign idea that needs a game? Bring the brief to playbrief and work directly with a team combining development, marketing, strategy and sales.
Discuss your gameplaybrief can help creative and marketing agencies turn a campaign idea into a custom browser game. An agency brief should define the client objective, creative responsibilities, approval process and technical requirements. We agree the game scope and fixed price before production.
Bring the campaign context into the brief
Share what the client is trying to achieve and where the game fits. A studio can make better design decisions when it knows the audience, distribution plan, required brand messages and intended next action.
If the creative direction is already approved, tell us what is fixed and what can change. If the game idea is still open, start with the campaign objective rather than a long feature list.
Agree who owns each decision
Identify who supplies assets and copy, who reviews the mechanics and who signs off on client-facing work. Consolidated feedback helps a small project move; conflicting approvals can slow it down.
Choose source-code ownership and handover, revision rounds and support after launch as part of your project scope. We agree the selected services and rights in the quote. Discuss confidentiality, client presentation and attribution alongside those choices.
Make launch responsibilities explicit
A playable prototype and a live campaign are different milestones. Set review dates, device requirements, integration dependencies and launch checks. An approximately one-week first playable estimate applies only to a scoped game.
Agree who operates the game after launch, who answers support questions and how changes are requested. These decisions make the quote easier to compare and help the agency plan the full campaign.
See the idea in play.
Previous-role work
Škoda Sedan Museum
An interactive museum ahead of three car launches, with a treasure hunt inside the experience.
Developed during a previous role by a member of our team.
Common questions.
Can we bring an existing creative concept?
Yes. Share the campaign concept, approved direction and the decisions still open. We can assess the browser game scope and what is needed to make it playable.
Do you offer fixed pricing?
We agree a fixed price for an agreed scope. Additional features, revisions, integrations or operational requirements need to be addressed in that scope.
Can you work behind our agency brand?
Tell us your requirements for client contact, confidentiality, attribution and handover. The working arrangement needs to be agreed for the project rather than assumed from a service page.
Help with your brief.
Budget & scope
How much does a branded game cost?
What affects the cost of a custom branded browser game, what to include in a quote, and how to compare game development proposals for your company.
Explore other services.
Campaigns & launches
Branded game development
Give your audience something to do with your brand. We design and build custom browser games for company campaigns, launches and brand experiences.
Web games / HTML5
Custom browser game development
A game your audience can open through a link. We build custom web games around a company objective, with gameplay and presentation designed together.
Discovery & education
Interactive product experiences
Let people explore what you make. A browser experience can turn a product story into actions, discoveries and moments people control themselves.
Recruitment & culture
Employer branding games
Give candidates a feel for the work behind your company. We explore how custom browser games can introduce a role, a workplace or an employer's story.
Your project