Campaigns & launches
Branded game development
Give your audience something to do with your brand. We design and build custom browser games for company campaigns, launches and brand experiences.
Launch campaign / Browser game
Škoda Kylaq Sportline
A car launch for the restless.
The Kylaq Sportline launch had a theme: restless. We chose a fast-paced browser game to bring that idea into the campaign.
Play the game (opens in a new tab)Developed during a previous role by a member of our team.
Campaign results
- Games played
- 30,300+
- Average session duration
- 6m 41s
- Players
- 14,000+
- Test drive intents
- 600+
- Highest plays by one player
- 400
- Countries reached
- 40+
The brief
Škoda was launching the Kylaq Sportline with a campaign built around restlessness. The game needed to fit that theme and give people a way to spend time with the car during the launch.
Why a fast-paced game
We felt a fast-paced video game suited the restless theme. The Kylaq Sportline was at the centre of the experience, with a leaderboard for players who wanted to compete.
People could play in their browser. The campaign also gave them a way to express interest in a test drive.
The response
The game recorded more than 30,300 plays from over 14,000 players across 40+ countries. Average session duration was 6 minutes and 41 seconds. One player played 400 times, and the campaign recorded more than 600 test drive intents.
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