Campaigns & launches

Branded game development.

Give your audience something to do with your brand. We design and build custom browser games for company campaigns, launches and brand experiences.

Discuss your game

A branded game, sometimes called an advergame, makes a brand part of the play itself. The product, campaign story or brand world shapes what players do. At playbrief, we build these experiences for the browser, so a campaign can send people straight to a playable link.

Start with the campaign objective

A car launch, a new drink and a seasonal campaign need different games. Start with the action you want people to take: discover a product, spend time with a campaign idea or move toward an enquiry. Then choose a mechanic that makes that action feel natural.

For the Škoda Kylaq Sportline launch, the campaign theme was restlessness. A fast-paced game put the car at the centre of that idea. The project story shows the gameplay and the reported session and participation figures, with the team's previous-role credit.

Build a game people can understand quickly

The first moments need to explain what to do. Simple controls, a clear goal and useful feedback matter more than adding features to a checklist. A leaderboard or multiplayer mechanic can make sense when competition supports the idea; neither needs to be part of every game.

We shape the visuals and mechanics around your brand. The examples in our project library range from a car launch game to an independent multiplayer concept, rather than a single template with a different logo.

Plan distribution and measurement together

Decide where people will find the game before production: your campaign page, a social link, an email or a QR code. Target devices, loading conditions and the next step after play belong in the brief.

Agree which outcomes you need to measure, and how they will be recorded. Plays and session duration describe participation; they do not establish brand lift or sales on their own. Any data collection, integrations and reporting need an agreed scope.

See the idea in play.

Previous-role work

Škoda Kylaq Sportline

A fast-paced game for the Kylaq Sportline launch, built around the campaign’s restless theme.

Developed during a previous role by a member of our team.

Independent concept

HOLY

A multiplayer arena game exploring how HOLY could appear in a playable brand experience.

Eigenständiges Konzept. Kein Auftrag und keine Partnerschaft mit HOLY.

Common questions.

Can a company commission its own game?

Yes. Tell us about the brand, audience, campaign objective and launch date. We can help define a browser game and agree the scope and fixed price before building.

How quickly can you create a branded game?

A scoped game can have a first playable build in approximately one week. A public launch also needs review, testing and any agreed integrations. We confirm the schedule for your particular brief.

Do people need to install an app?

Our examples run in the browser. Players can open a link without an app-store download. Supported devices and browsers are agreed for each project.

Help with your brief.

Choosing a format

Branded games vs playable ads: which fits your campaign?

Compare branded browser games, advergames and playable ads. Understand the difference in purpose, distribution and scope before commissioning a game.

Explore other services.

Web games / HTML5

Let’s start with your brief.